Wired & Adobe get cosy for tablets

by Sam Granleese on February 18, 2010

Well this is heartening to those with imaginations.. though it feels a touch contrived.

Adobe, a California-based software multimedia company, are collaborating with acclaimed technology monthly Wired on a hybrid publishing experience, of their groundbreaking magazine and website Wired.com, to be deployed on internet tablet devices like the soon to be released Apple iPad.

This is pretty much a tablet-version of existing Adobe Flash-based magazines like Pages which have been around for years – so my mind is not really blown by any of this. What really remains to be seen is how this experience can be enhanced beyond simple portability of publishing for advertisers, and incorporate the best of mobile targeting, data and network integration.

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