Iron Man 2 – the movie – was spotted recently advertising across Australian news and carrier networks. The campaign is simple: banner ad linking to microsite where you can watch the trailer. A cheap, efficient medium to get a movie trailer to an audience on their mobile phones while they are out and about.
Whilst the resolution on the movie trailer wasn’t great due to compression, it was very quick to load (via Vodafone 3G connection). I would reserve my criticism for the lack of other features on the site – most listed as ‘Coming Soon’ up until recently. See pictures below.
For serious fans of the comic franchise, the Iron Man iPhone app game by Gameloft is now available in the Apple AppStore for AUD$8.99. At last view it was ranked #1 on the What’s Hot featured tab. To me this seems a bit pricey, when you count it together with the cost of seeing the film. AUD$5.99 would seem more reasonable.
