This is a beautifully designed, if not perplexing, application by watchmaker TAG Heuer that was released in December last year for their then new V4 timepiece.
Featuring an exausting amount of content that tell the same story on innovation: that the Monaco V4 is the only watch in the world to use mini transmission belts instead of certain pinion wheels in the movement. That there are very small micro-ball bearings uniquely used in the movement, as well as quad mainspring barrels on the rear of the watch. And that this watch is the special automatic winding mechanism that uses a solid tungsten rod that moves up and down in a linear path instead of the traditional half circle oscillating weight.
If the objective of the app is the educate the potential audience or increase consideration over several years, this may have a chance at being successful. The watch retails for around the $100,000 mark (much more than your standard TAG) so the sales target will no doubt be small, and thus the most immediate outcome of this application may be a positive brand halo effect.
Download the free 164 MB application here – iTunes link
Web link: www.monaco-v4.com
