Here is a simple and clear piece of mobile advertising for the new Peugeot Australia 3008.
Mobile ads (user initiated by touch to expand) take over mobile news homepage buyouts on the Fairfax properties: m.theage.com.au m.smh.com.au and m.watoday.com.au (looks like BrisVegas Times has missed out). These three mobile portals receive over 60,000 combined unique browse visits per day (and over 800,000 per month) so Peugeot will get mass reach to an upwardly mobile audience with an above average income. Click images below to zoom in.
If a reader decided to click again on the ad, they were redirected to a Peugeot 3oo8 mobile campaign landing page which included images, features, specifications, a video, and the all important find a dealer and book a test drive forms.
From a different angle, I thought I would supplement the brand experience with a typical CarSales.mobi search experience for a Peugeot 3008. Something a mobile web browser might do at a later date after engaging with the Peugeot mobile brand experience.
I chose not to do this on the Fairfax Drive mobile site is that I think it stinks what they are doing to non-Toyota automotive advertisers. Read about this here: ‘Fairfax’s Drive.com.au Mobile Dilemma’.
