I’ve been busy. At work, we recently launched (October, actually) the Business Spectator iPad application. I thought I should share some pictures of it and show it off.
Click here for iTunes link.
It was designed primarily for video viewing, unlike businessspectator.com.au which is designed for reading text. We rebuilt the navigation from scratch with simplicity in mind and removed the clutter that is common on the information-heavy website.
Business Spectator produce a significant amount of video content that we wanted to be viewable in a ‘lean-back’ friendly format (i.e. commuting, after work on the couch, etc).
The application was developed in collaboration with Melbourne-based Native Digital, and are using BrightCove’s VideoCloud platform (video management and delivery) and The Video Platform (adserver) who have the Australian LiveRail license.
Care was given to ensure we integrated we were using a single point for video delivery for both the application, and our existing website. It had to be as easy to use as possible as we rely on many staff across different teams to both access and publish into the CMS. We also needed to run a single sophisticated ad-delivery platform across web/application and have the capability to do complex bookings (platform targeting, keywords, etc).
Download it for free here: http://itunes.apple.com/au/app/businessspec/id462001295?mt=8
With thanks to the following advertising underwriters:
- Emirates Airways / James D @ Starcom Sydney
- Mercedes Benz / Susie S @ Foundation, Sydney
- Commonwealth Bank / Dave T @ ikon Sydney
- CMC Markets / Elissa G @ Match, Sydney
- Exxon Mobil / Clarisse R @ Media Contacts, Melbourne.
