A copy of my presentation from the recent IAB Australia Automotive Seminar in Sydney. Whilst I had a dry topic, I felt it was important, as there is a lot of confusion in the ad industry at the moment around what data should be measured, how it should be interpreted, what it means.
If felt like I had to go back to basics.
There were 110 attendees to the sold out event, including most of the Sydney-based manufacturers or brands and their agencies. We also had large contingents from Google, Fairfax, CarsGuide, Caradvice and Telstra attending.
The feedback has been very positive with over 85% of delegates rating the event as 7/10 or higher and most people ranking each of the presentations as ‘met/above/well above expectations’. You can view all 5 presentations from the event here: